Lifestyle-driven Content
Role: Art Direction, Research/Sourcing, Casting (2023-2024)
In addition to our campaign and in-house photoshoots, we collaborated with various content creators to produce images that resonated more closely with our customers, showcasing the products in authentic, lifestyle-driven settings. The process involved carefully selecting creators who aligned with the brand’s vision, preparing detailed briefings, and curating tailored product selections for each collaboration. Afterward, I took care of the final image selection and determining the most suitable channels for their use. Through this approach, we managed to establish long-term relationships with some creators to maintain a consistent and recognizable visual style. Here you can find some of my favorite collaborations.
Business Traveller
Content by Anthony Lee
Late Summer — Back to school
Content by Pol Rodriguez
When Style meets Substance
Content by Simon Schmidt
The Gion Backpack Travel
Photos by Raka Theo
Summer — Bright Amber
Content by Pol Rodriguez
A Minimalist’s Dream
Content by Stefanie Pfaender
Make it your’s with Horizn ID
Content by Pol Rodriguez
Embrace your Journey with All White
Content by Pol Rodriguez