Female Empowerment
Role: Art Direction, Creative Concept (2021)
For this Women’s Day campaign, we created an inspiring interview series featuring three diverse women who shared their perspectives on female empowerment and what empowers them personally. Each woman selected her favorite scent and explained why it holds special meaning, sharing the emotions and memories it evokes.
The campaign was designed to be light, powerful, and fun, connecting with audiences through authentic stories and relatable experiences. This initiative celebrated women’s individuality and strength in a fresh and engaging way.
Accompanying the video, we captured a striking portrait series along with carefully curated still-life product arrangements.
Credits
Production & Video Pulp Berlin
Photography Ilan Zarantello & Carlo Fernandes
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