Dive into Serenity

Role: Art Direction, Still life Photography, Content Creation (2024)






Let's revel in this feeling of arrival and cherish the peace it brings before diving into a world of endless possibilities, where every journey is a chance to discover something new. 

The Spring/Summer 2024 campaign embodies the essence of arrival and renewal. Shot on film in the heart of Marrakech, each photograph invites you to bask in the glow of sunlight and embark on a journey of serenity. Join us as we embrace the warmth of a new season and the promise of brighter days ahead. ⁠






Alongside the hero model shots for this campaign, I photographed various still-life images, focusing on paid social ads and website usage. As part of this campaign, we launched a new product, the SoFo Totebag, and introduced the new luggage color, All White.





On all my travels, I always bring my analog camera to capture mood shots, behind-the-scenes images, and memorable moments.






Credits

Creative Direction Paul Kominek
Photographer Andrew Nuding
Copy Clara von Heintze