At first Light — Brand Campaign 

Role: Art Direction, Graphic Design (2023)







Ushering in a new phase of Horizn Studios’ brand evolution, the Fall/Winter campaign, At First Light, marks an exciting milestone. Spearheaded by newly appointed creative director Paul Kominek, his inaugural project centers on themes of new beginnings, with the first light of day symbolizing optimism and renewed energy.

Captured by two renowned voices in the fashion world, photographer Robbie Lawrence and stylist Ai Kamoshita. The campaign follows two protagonists embarking on new journeys with their trusted Horizn Studios travel companions.





 
In addition to the hero video, several shorter clips were included in the final delivery, primarily for use on the web and social media. We referred to these as moving images.






The new brand campaign content was utilized across various platforms, like web, print and social media, creating a cohesive and modern look and feel in all executions.






Full length Hero Video





Credits

Creative Direction Paul Kominek
Photographer Robbie Lawrence
Fashion Stylist Ai Kamoshita
Copy Clara von Heintze